Inspired by their commercial that features loads of ping pong balls in mouse traps, we came up with Beat the Drop. Each round we would let a group of 4 participants enter a small glass house, count down to the drop of the beat, only to drop 10.000 ping pong balls on them. The group who collected the most balls before the track was over would win free tickets to the next festival.
We won the pitch, and the Paper Island boys did the rest. They built a life-size ping pong ball drop machine and toured it around the Dutch festivals for two summers, resulting in 10.000+ pictures on social media, plus smiles from both participants and the client.
