Tell me: have you ever met someone who fits into a single box?
I love to write. And clients tend to like what I write. But copywriter isn’t what I am. It’s something I still do when sharp words are what the job needs. Because the generic stuff? Bots can increasingly do that better, faster and cheaper.
I love to tell stories. To go out into the real world and dig for the people, details and ideas that move an audience. As a content lead, I build teams (of skilled humans and, yes, AI agents) to turn those stories into content, week in, week out.
The catalyst in me is especially motivated to build meaningful things that gain momentum of their own. I’ve co-created companies, communities and carnivals that are still going strong.
Let’s see where these boxes overlap next.
