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Simyo SMS Bomb

Challenger brand Simyo wanted to sell more mobile phone subscriptions and raise awareness for their cheap SMS bundles. We created an online game: Simyo SMS Bomb.

Players had to steer a fold-out mobile phone through a labyrinth while avoiding the errorists. By dropping an SMS-bomb the errorists could be defeated. A tell-a-friend mechanism at the end of the game allowed players to keep playing if they invited their friends too.







Art Direction: Eline Deutekom
Sound, design and website: Unc Inc