So our editorial piece invited readers to a website where they could join the conversation about the hottest vision and rank the editorials. On Tuesday 23 June our executioner was ready to burn the worst-ranked editorials one-by-one. In collaboration with Pyromancer and a local squat we filmed twenty ways to burn a paper ad. Every hour we would release the film of the worst-ranked editorial, sparking the conversation in a very literal way.
Twenty visions. Twenty creative ways of making paper ads explode, catch fire and go up in flames. Two days of shooting, one of editing, and one very dramatic Pyromancer to execute the visions.
Art Direction, Photos, Movie: Marco Antonio Morales Pickering
Production: Nicole Siers
