HEMA is a typical Dutch department store chain. In 2011 they even opened up a temporary store on Holland’s biggest pop festival, Lowlands. Their store turned out to host one of the festival’s best parties. An after party in the flagship store in Amsterdam was eminent. And when it comes to walking surprise parties in urban areas, there can be only one!
Our Sausage Rave made national news and we even featured in a documentary, Het Geheim van de HEMA.
Infaders + inflatable sausages + infiltrating a mall = FUN!