Amsterdam-based Nachtlab Agency exists to evoke ‘ekstasis’: exhilarating live experiences. They create stages, festival grounds and shows for brands worldwide, turning their marketing strategies into experiential campaigns.
It can be hard to find the right words when describing nightlife experiences. But since their inception, they have trusted me as their go-to copy writer for their pitches, concept presentations and campaign toolkits.
Over the years, I have become heavily involved in their strategy, concept development and art direction as well. Together we’ve worked on liqour brands like Absolut and Malibu, beer brands like Corona and Budweiser and lifestyle brands like JBL and Red Bull.
As they operate all over the world and they’re always on the move, it is a natural fit to work with a digital nomad like myself. Nachtlab is not only my single biggest client, they’ve become friends over the years too. And when back in Amsterdam, I keep on bumping into them when I go out. Coincidence? Guess not 😉