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Peugeot 3008 Test Tracks

The launch of the new Peugeot 3008 had to showcase its crossover capabilities on diverse road surfaces. The TV commercial had the 3008 driving through a circular track while playing soft music – just like the needle on a turntable. We created a website with an LP record as the main navigation.

The visitors could play the different tracks to get the car driving. We filmed Aurelie behind the wheel of the 3008 explaining the most interesting features of the car. Each explanation became a music track in the Test Tracks 3008 website, which behaved very much like a vinyl turntable.



Art Direction: Marco Antonio Morales Pickering
Production: Nicole Siers
Website: Euro RSCG Prague