Vanish is a stain remover from Reckitt Benckiser. Most of the advertising in this category is boring and follows the tired formula of detergent comparison. Vanish needed a live product demonstration that created a stir online for its female followers – and beyond. We came up with something more exciting than they were used to: The Stain Strippers.
A group of bad boys commit to ‘clean up their act’ and change their ways to become the perfect bachelors. The target audience (housewives) pick their favourite five.
They are sent in white outfits to the Spanish festival La Tomatina where they get totally drenched in red during the tomato fight. Straight afterwards, they go to a temporary stage set up nearby.
They perform a strip-tease on stage in front of a washing machine. The Stain Strippers clean up their act by doing their dirty laundry and showing how they and their clothes come out completely clean. A video is made of the whole event, and shared online.
