Bacardi wanted a PR stunt for the launch of their new flavour, Bacardi Pineapple. We created a popup pool party on the pedestrian square of the Zuid-as, Amsterdam’s office district.
In line with the rest of the launch campaign we made use of the pool party theme with pool guards as the brand ambassadors. It was a real challenge to make a pool party pop up.
Using inflatable pools, a fire truck, hoses and a DJ-mobile we managed to build up, celebrate and clean up within one hour. Photos of the party featured on the front page of the Spits and the video was used for online promotion. Hot fun in the summertime!
Watch the footage here.
Video: Daan en Laan
Styling: Pauline Berkhout
Production: Veronique Ter Wolbeek
Agency: Wink