Freelancing as a copywriter at Kingsday I collaborated on a small campaign for MINI Nederland. It aims to sell the remaining stock of old MINI models before the new MINI hits the market in March 2014.
BYE BYE MINI is a farewell party for the old MINI model. You are invited to make a funny-sounding speech. If you buy the old MINI it gets a little farewell present to boot: a package of optional extra’s for a very fair farewell price.
I wrote copy for banners, advertorials, Facebook-posts and the landing page on MINI.nl