Freelancing as a copywriter at Kingsday I collaborated on a small campaign for MINI Nederland. It should make people consider the largest MINI model as a worthy alternative for an SUV.
SUV Knockout is a challenge between the MINI Countryman and other SUV’s. A YouTube-movie uses the style of old arcade fighter games to show how the MINI Countryman is the absolute champion compared to the SUV’s of other brands.
I wrote copy for the landing page and the movie script.