Jolly&Jolly asked me to write This Is Holland’s brand bible and web copy. Unlike most of my other assignments, I was asked to write in Dutch.
Apart from the long copy, I came up with the tagline ‘Nederland In Vogelvlucht’ and the name for their newsletter: ‘Luchtpost’.
This Is Holland opened its doors while I was already travelling the Americas. Now I’m really curious to see how it turned out, so I will go there as a true tourist when I return to Amsterdam 😉
